The App-ocalypse

Bango

#MarTech #AdTech #Media

Winner: B2B Campaign of the Year
Winner: B2B PR Campaign of the Year
Winner: Best PR or Comms Campaign
Winner: B2B PR Campaign of the Year

30+

Media articles

1100+

Downloads

200+

Sales leads

The end is nigh

When Apple announced it was abolishing tracking features from browsers and phones, the ad world panicked. Fortunately for app marketers, Bango was one of only a few ad-targeting technologies unaffected.

We seized the opportunity, presenting Bango as the martech brand safe from...The App-ocalypse — a tech PR campaign that mixed creativity and authority. 

Brought to life in a printed comic book (à la The Walking Dead), our narrative powered an integrated campaign, including apocalyptic events, email marketing, and a ‘survival kit’ media desk drop.

Bango App-ocalypse landing page
A display of Halloween-themed items including zombie zone caution tape, comic-style posters with zombies and apocalyptic messages, a black T-shirt with a slogan, a small zombie figurine, and pink shredded paper for decoration.

“Wildfire’s App-ocalypse campaign was a fantastic, creative way to highlight the benefits of our technology.”

Sukey Miller, VP MarComms, Bango

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