Celebrating 10 years of the UK B Corp movement

This week marks the UK B Corp movement’s 10th birthday. It serves as a reminder to celebrate how far we’ve come as a B Corp-certified tech PR agency since July 2023, and how far we can still go.

At Wildfire, becoming a B Corp cemented our commitment to our Do Good value — to be a force for good for our people, community, and the planet.

For starters, we’ve lifted our B Impact score from 90.6 in 2023 to 140.3 in 2025, earning recognition as a Great Place to Work™, a spot on the Sunday Times Best Places to Work list, and becoming an employee-owned business.

Today, we’re taking 10 for our 10 most memorable moments — reflecting on where we are now, how we’re a force for good with measurable impact, and what’s next with the new B Corp standards.

1. Employee-owned and sharing the value fairly

   Becoming a 100% employee-owned business in 2024 reinforced Wildfire’s commitment to our people, securing our culture and our future. Everyone has a vested interest in the company’s success and growth and benefits from equal, tax-free bonuses, above inflation pay rises, and the London Living Wage as our baseline salary. 

2.  Opening doors into PR

   Continuing our commitment to making the PR industry open to all, we’ve recruited our second apprentice in 2025 and hired our first intern. Wildfire mentees also take part in the PRCA’s PRISM Mentoring Programme, which aims to build more Asian, Mixed, or Black role models in the PR industry.

3. Showing up for our community

   We’re committed to volunteering our time to local causes, from Citizen Zoo rewilding at Tolworth Court Farm, to packing 900 festive hampers for our nearby Trussell Trust food bank and donating Christmas gifts to KidsOut refuge.

4. Supporting our colleagues

   Macmillan Coffee Morning remains an annual celebration in the Wildfire calendar in support of Wildfire’s Sammy Browning, who was diagnosed with breast cancer at the age of 26, and again in 2024. This galvanised us to go beyond baking, with the Wildfire team taking part in Cancer Research UK’s Shine Walk, walking 10km and raising £5,000 for the cause.

5. Championing individuals doing good

   Team members also put our Do Good value into action through their own charitable activities. Wildfire matched all fundraising for organisations such as CALM and Save the Children. Plus, giving time off work for pro bono work for European Alliance Against Depression (EAAD), Samaritans, and the British Liver Trust.

6. Galvanising employee-driven change

   Two of our EO Groups  are dedicated to making a difference. The Opportunity Group (DEI champions) are driving education and conversation around important diversity topics — from film nights for Black History Month and World Mental Health Day, to a Real Talk Slack channel for discussing complex and divisive topics in a safe space. While the Community Group (Purpose champions) has arranged regular blood drives at NHS Blood and Transplant (NHSBT) centres and volunteering at The Soup Kitchen in Tottenham Court Road this December.

7. Taking part in PR industry impact initiatives

   We’re regulars at the Taylor Bennett Foundation PR Cup, which raises thousands of pounds for programmes that aim to increase ethnic representation within the PR industry (although, we don’t want to talk about our goal-scoring performance this year!).

8. Cutting our footprint 

   We’ve moved to 100% renewable energy (saving 17.3 tonnes of CO2 emissions), introduced a salary sacrifice EV scheme to encourage greener travel (saving 1.39 tonnes of CO2 emissions so far), and created a new policy to offset any team air travel with donations to the Woodland Trust.

9. Growing client impact with purpose 

   Our commitment to clients never wavers. Through regular monitoring and mature feedback processes, 87% of clients say our work has had a positive impact on their business. We’ve also actively sought out working with more underserved or purpose-driven enterprises — including clients delivering environmental impact monitoring, rolling out RV charging points across Europe, and providing bodycams to aid citizen safety and protection.

10. New policies for our people

    We’ve formalised supportive workplace policies covering areas including: domestic abuse, neurodivergence, menstruation/menopause; men’s health, supporting transgender, non-binary and intersex colleagues; and pet bereavement. Our wide-reaching family-friendly policies include maternity, paternity, adoption, shared parental, foster care, IVF, surrogacy, carers’ leave, parental bereavement, and pregnancy loss — all with improvements far beyond statutory rights. 

Thank you to everyone who’s been part of our B Corp journey so far. We look to the future with our fellow UK B Corp movement with optimism — asking what’s possible, what’s next, who with, and why?

Looking for a B Corp-certified technology PR agency?

Curious about EO or the new B Corp framework? Let’s swap notes. Or if you’re after a green tech PR agency or a purpose-driven tech brand, let’s collaborate. Contact us here.