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The UK's #1 blog for technology PR, comms, and marketing tips.

Creativity is within us all – but no, it isn’t a muscle

Emile Kronfli 27/09/2024 Emile Kronfli 27/09/2024

Creativity is within us all – but no, it isn’t a muscle

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Doing Good: Our first year as a B Corp

Louise Palmer 15/08/2024 Louise Palmer 15/08/2024

Doing Good: Our first year as a B Corp

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B2B content creators can learn a lot from TikTok and YouTube

Emile Kronfli 24/07/2024 Emile Kronfli 24/07/2024

B2B content creators can learn a lot from TikTok and YouTube

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An intro to news writing (Part 2) — enticing your readers to read on

Tim Richardson 10/07/2024 Tim Richardson 10/07/2024

An intro to news writing (Part 2) — enticing your readers to read on

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News writing — An intro to ‘intros’ (Part 1)

Tim Richardson 18/06/2024 Tim Richardson 18/06/2024

News writing — An intro to ‘intros’ (Part 1)

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Shifting search habits are changing consumer tech PR?

Megan Hill 13/06/2024 Megan Hill 13/06/2024

Shifting search habits are changing consumer tech PR?

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ChatGPT outage spreads panic for workers

Tim Richardson 10/06/2024 Tim Richardson 10/06/2024

ChatGPT outage spreads panic for workers

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Why every PR and marketer needs to learn news writing

Tim Richardson 29/05/2024 Tim Richardson 29/05/2024

Why every PR and marketer needs to learn news writing

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A Wildfire perspective on AI

Chris King 20/05/2024 Chris King 20/05/2024

A Wildfire perspective on AI

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It's official! Wildfire is now an employee-owned business

Debby Penton 03/05/2024 Debby Penton 03/05/2024

It's official! Wildfire is now an employee-owned business

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How to Build a Consultant: Developing skills for life

Chris King 25/04/2024 Chris King 25/04/2024

How to Build a Consultant: Developing skills for life

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Share the love: how to build the best client-agency relationships

Louise Palmer 14/03/2024 Louise Palmer 14/03/2024

Share the love: how to build the best client-agency relationships

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Creativity: More than just an outcome

Debby Penton 07/03/2024 Debby Penton 07/03/2024

Creativity: More than just an outcome

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What is ‘performance branding’?

Paula Fifield 22/02/2024 Paula Fifield 22/02/2024

What is ‘performance branding’?

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A year in the life of a PR apprentice: Paige Gravesande shares her journey

Helen Mondal 09/02/2024 Helen Mondal 09/02/2024

A year in the life of a PR apprentice: Paige Gravesande shares her journey

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Healthy minds, happy teams — nurturing mental health in your workplace

Trisha Bahl 01/02/2024 Trisha Bahl 01/02/2024

Healthy minds, happy teams — nurturing mental health in your workplace

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Is virtual working crushing your creativity?

Debby Penton 25/01/2024 Debby Penton 25/01/2024

Is virtual working crushing your creativity?

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Will 2024 really be the ‘year of AI’?

Ben Smith 17/01/2024 Ben Smith 17/01/2024

Will 2024 really be the ‘year of AI’?

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Why PR and demand creation is a perfect pairing

Paula Fifield 12/12/2023 Paula Fifield 12/12/2023

Why PR and demand creation is a perfect pairing

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Top tips for running an effective agency RFP process — from start to finish (Updated for 2025)

Kiran Saini-Lewis 17/11/2023 Kiran Saini-Lewis 17/11/2023

Top tips for running an effective agency RFP process — from start to finish (Updated for 2025)

Learn how to run an effective agency RFP process with Wildfire PR's expert tips. From crafting a clear brief and setting realistic timelines to selecting the right agencies and structuring a fair evaluation process.

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