Raspberry Rush

element14

#Electronics #Engineering #Design

130

Pieces of T1 coverage

20k

Campaign website hits

350k

Social engagements

Saucy sales success

When the Raspberry Pi launched, element14 faced identical pricing and timing as its main rival. To grab the lead, Wildfire created a buzz-fuelled treasure hunt. We hid Raspberry Pis in ice cream vans across London, revealed only to those ordering “extra raspberry sauce”. 

A VIP teaser at the Groucho Club and influencer mobilisation — part of a bold tech PR campaign — sparked a city-wide frenzy. The stunt generated massive word-of-mouth and media coverage — making element14 the go-to destination for getting hands-on with the hottest micro-computer on launch day.

PR for the Raspberry Pi launch
Four women are standing together outdoors, smiling and holding ice cream cones in front of a booth with a sign that says "element4U". There are other people in the background at what appears to be a festival or fair.

“Wildfire’s campaign generated widespread buzz and extensive coverage made element14 the go-to distributor for the Raspberry Pi.”

Ken Leitch, Global Head of Corp Comms, element14

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