The Art of Kaizen

NTT DATA

#IT #EnterpriseTech #Data

20

Media attendees

15

Top-tier coverage

100+

Event coverage

Tower Bridge to Tokyo

NTT DATA wanted UK brand recognition, but a London office opening wasn’t going to cut it. Our tech PR campaign spun up this story — uninspiring on its own — drawing on NTT’s unique heritage to create an exclusive, Japan-inspired ‘open house’.

A $2bn R&D innovation showcase, £68m investment in UK tech innovation, and a guest appearance from the secretary of state for international trade delivered coverage in national, business, and tech media, including the BBC, City A.M., Forbes, The Telegraph, The Times, and The Economist.

A group of men in traditional Japanese happi coats participate in a sake barrel breaking ceremony, called kagami biraki, on a rooftop terrace during a celebration.

“Wildfire nailed it. We had the biggest and best media there on the day and the feedback from everyone, including the execs, was fantastic.”

Kapil Getia, UK Marketing Director, NTT DATA UK

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