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SolarWinds

#EnterpriseTech #IT #Cybersecurity #Security

18

National & business interviews

70%

Coverage without outage reference

90%

Negative mentions ousted from search

Transforming reputations

The sophisticated SUNBURST hack on SolarWinds software threatened thousands of customer systems and the brand's reputation. With SolarWinds awareness reaching unprecedented levels — for all the wrong reasons — Wildfire was appointed to transform the brand’s profile with a tech PR strategy built to restore confidence.

In a bold move, we tackled the incident head on, proactively engaging with UK media to tell the inside story. Through CEO profiles, opinion articles, and news, we turned a negative event into a SolarWinds milestone, generating a positive media profile and driving confidence among customers, partners, and prospects.

Smiling man with glasses wearing a light purple button-up shirt in front of a blue background with the words 'SolarWinds'

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Wildfire being voted Tech PR agency of the year

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Wildfire being recognised as a B Corp PR agency