Share Your Passion

Creating a lifestyle brand

Keyboards and mice have limited appeal to consumers, but our #shareyourpassion campaign changed that with an influencer programme that expanded Logitech’s fan base and positioned its products as lifestyle purchases.

An invitation-only event at the ‘Nail’d It’ nail bar in Mayfair offered a VIP nail treatment for influencers — and a captive, relevant audience for Logitech to educate about its stylish new keyboard and mouse combo.