Safari Spotlight

Big cats, bigger coverage

Panasonic was set to announce its first camera featuring Animal Eye Autofocus — the new LUMIX G9II. But up against competitors with similar offerings, the brand needed a stand-out launch to propel the G9II to the top of the list for wildlife photographers and hobbyists.

A safari tour at Port Lympne in Kent offered the perfect venue for 20 VIP influencers and journalists to put the G9II to the test, capturing lions, tigers, giraffes, rhinos, and more — generating reviews, stories, and write-ups that put the new LUMIX G9II firmly in the spotlight.