The App Generation

A new generation

Inspired by a new wave of employees about to enter the workplace, our App Generation campaign created a stand-out narrative for UC challenger brand Fuze.

Taking teenagers into offices, we saw them baffled by desk phones and fax machines. Meanwhile, break-out spaces and video rooms energised them on the future of work.

Our bold campaign delivered new reports, videos, research, social media assets, and news angles that cut through with the UK’s national media to build credibility, fast — proof of what tech PR for challenger brands can achieve.