Ride of the Valkyrie

Vicon

#Wearables #ImmersiveTech #AR

30+

Media articles

#1

Media share of voice

4

Events launched

Mocap authority

At the forefront of motion capture (mocap) innovation for 40 years, Vicon was set to open a new realm of possibilities with the launch of Valkyrie — the world’s most advanced range of mocap cameras.

Inspired by Valkyrie’s mythological roots, Wildfire’s tech PR campaign grabbed media attention with a mysterious desk drop, QR code-enabled preview, and events to bring to life the magic of mocap across VFX, VR, life sciences, and engineering — ensuring Vicon soared ahead of the competition as the market authority.

A man in a motion capture suit wearing a blue helmet with sensors, standing indoors with a serious expression, with his arms raised and flexed.

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